Local law firm, reintroduced
A dated, sluggish firm site rebuilt into a fast, trustworthy conversion engine that turns searches into consultations.
Harborline is a five-partner practice competing with national ad budgets. Their old site loaded in six seconds and buried the one thing prospects wanted: a way to talk to a human. We rebuilt it on our marketing foundation with a clarity-first layout and instant contact paths.
The challenge
The firm ranked well but converted poorly. A heavy template, stock imagery and a buried contact form meant qualified visitors bounced before ever reaching an attorney. Trust signals were scattered and the mobile experience was borderline unusable.
The solution
We led with a confident editorial hero, restructured practice areas around client intent, and put a persistent, accessible consultation path on every screen. Testimonials and case results became structured, skimmable proof. The whole thing ships from a re-themeable design system, so seasonal campaigns are a copy edit.
- Next.js
- Tailwind
- Design system
- Forms